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Our Values

Our company values for achieving goals at Dominant are:

Be different

We don't follow the pack, instead we step outside the box with our innovative and progressive thinking.

Delivering peace of mind is our goal

Our team provides insightful personalised service and solutions, giving our customers confidence that their brand remains protected.

Think sustainably

We strive to reduce the environmental impact of our business using latest technology and continuous improvement to create a more sustainable future.

Respect everyone

We put people first with a workplace culture that is safe, respectful and accepting.

Have fun

We remember to enjoy ourselves and prioritise our wellbeing at all times.

Continuously improve

We communicate transparently and encourage new ideas, teamwork and ownership across all levels.

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